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Asus ZenFone Zoom and ZenFone Max Launching at IFA 2015, Says CEO

Asus ZenFone Zoom and ZenFone Max Launching at IFA 2015, Says CEO

By Ketan Pratap | Updated: 26 August 2015 11:32 IST

Asus CEO Jerry Shen has revealed that the company will be launching the ZenFone Zoom and ZenFone Max at the upcoming IFA trade show in Berlin next month. The Taiwanese company had teased its IFA announcement on September 2 last week, tipping the launch of a new ZenFone smartphone, a new smartwatch, and a new monitor in the teaser video.

It's worth noting that both the smartphones have been already revealed by Asus. While the Asus ZenFone Zoom was announced alongside the ZenFone 2 at CES this year, the ZenFone Max was revealed at the company's India launch earlier this month.

The Asus ZenFone Zoom was then announced to be available in Q2 2015 in Glacier White and Meteorite Black colours, and was priced at $399 (Rs. 25,300 approximately) before taxes.

The highlight of the Asus ZenFone Max, on the other hand, is its 5000mAh battery, and the smartphone can also work as a power bank. The smartphone also sports a 5.5-inch HD (720x1280 pixel) IPS display, a Snapdragon 410 processor, 2GB of RAM, 8GB or 16GB of inbuilt storage (expandable up to 64GB), a 13-megapixel rear camera with laser autofocus, and a 5-megapixel front camera. The company as of now has not revealed any estimated pricing for the Max smartphone.

Shen also told Digitimes plans for 2016, which is likely to include 6-7 new models of ZenFone-series with the 5.5-inch screen size expected to remain constant. Further elaborating, Shen said the 2016 ZenFone-series will include one premium ZenFone 2 Deluxe model alongside two models of the ZenFone 2 Laser, one variant of the ZenFone Selfie and ZenFone Max, and lastly one or two models of the ZenFone Go smartphone.

He also claimed that the company is considering incorporating the PadFone series into the ZenFone Deluxe line. The Taiwanese company is targeting to ship over 21 million smartphones this year, and has plans to increase the number to 30-40 million units in 2016.

To recall, the Asus ZenFone Zoom was touted by the company to be designed with the photographer in mind and supports 3x optical zoom. Running on the latest Asus ZenUI based on Android 5.0 Lollipop, it comes with almost similar specifications as the ZenFone 2 except that the ZenFone Zoom sports a 13-megapixel rear camera with f/2.7 to 4.8-aperture, 10-element lenses with 3X optical zoom, OIS (optical image stabilisation), laser auto-focus and dual-colour Real Tone flash.

Asus ZenFone Zoom

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Quality camera with optical zoom
Sturdy build and good design
128GB storage with expansion
Fast charging

Bad
Average battery life
No 4K video recording
Dated Android version

Read detailed Asus ZenFone Zoom review

Display 5.50-inch

Processor Intel Atom Z3580

Front Camera 5-megapixel

Rear Camera 13-megapixel

RAM 4GB

Storage 128GB

Battery Capacity 3000mAh

OS Android 5.0

Resolution 1080x1920 pixels

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Choose a variant

Asus ZenFone Max

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Stellar battery life
Good indoor and low light shooting
Decent performance and software

Bad
Battery is not user-replaceable
Supplied charger is weak
Some problems with outdoor shooting
A bit heavy

Read detailed Asus ZenFone Max review

Display 5.50-inch

Processor Qualcomm Snapdragon 410

Front Camera 5-megapixel

Rear Camera 13-megapixel

RAM 2GB

Storage 16GB

Battery Capacity 5000mAh

OS Android 5.0

Resolution 720x1280 pixels

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Choose a variant

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Further reading: Asus, Asus Mobiles, Asus ZenFone Max, Asus ZenFone Zoom, Mobiles

Ketan Pratap

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Ketan Pratap is the editor at Gadgets 360 - with over 12 years of experience covering the technology domain. With a breadth and depth of knowledge in the field, he's done extensive work across news, features, reviews, and opinion pieces. But what's truly inspiring about Ketan is how he spends his free time. He's often found gazing at snow-capped mountains from over 20,000 feet while sitting on the hood of his car, taking in the breathtaking beauty of nature. His passion for the great ...More