Rio Mobile designs and manufactures mobile phones. Rio Mobile had tied up with Snapdeal to make its smartphones available exclusively via the Indian e-commerce giant. It claims that it supported on ground by over 250 associates along with over 400 service centers across India. Rio Mobile is a privately held company with its corporate office Noida. The company is promoted by VEGA, an Indian beauty accessory company which operates across India, and also has a presence in Middle East and Europe.