Smart gadget specialty firm Withings introduced a fashionable Swiss-made time piece Tuesday that doubles as a fitness tracker.
French company billed "Activite" as a chic watch with computing brains
to track steps taken, calories burned, distance traveled, and sleep
"Our mission is to inspire health," Withings chief executive Cedric Hutchings said in a release.
has been a hotspot in the budding trend of wearable computers, with
activity monitoring bracelets or pendants such as UP24 and Fitbit
finding success in the market.
Consumer electronics titans such as
Sony, Samsung, and LG have stepped up with smart watches boasting
fitness tracking capabilities.
Apple built a Health Kit into the
newest version of the software powering iPhones and iPads, adding fuel
to rumors that the California company plans to release a smart watch of
"Activite" was created by designers in Paris in a spirit of "reinterpreting classical time pieces."
It use Bluetooth connectivity to synch with Withing Health Mate applications on Apple smartphones or tablets.
"Activite" will be priced at $390 when it is released later this year, according to Withings.
being founded in 2009, the firm has become best known for a smart
bathroom scale that lets people tap into powers of the Internet and
smartphones to manage their weight.